Senior operators for Singapore start-ups, before the full-time hires
We search for, vet and match experienced CFOs, COOs, CMOs and CTOs from our collective of 800+, embedded in your start-up for the days a week each function needs. Structure that keeps pace with you, and a leadership team investors take seriously.

Where Singapore start-ups feel the leadership gap
Operational and commercial leadership tends to arrive late, and the gap shows at each stage:
Pre-seed: the founders do everything
The founding team covers finance, operations, product and sales between them, and Singapore's costs make every month of runway count.
Seed: growth outpaces the basics
The team is growing and product-market fit is emerging, but reporting lags what investors expect and the sales process is not yet repeatable.
Post-seed: investors want more
You need reporting, operating discipline and a commercial engine, while revenue is still some way from justifying full-time C-suite salaries.
Pre-Series A: the round gets close
The data room has to be investor-grade and the leadership team has to look credible, on a timetable that will not wait for a permanent hire.
Each of these stages calls for a different senior hand. We search for the one your start-up needs now and add others as you grow.
Who this is for, and who it is not
Best for
- Founders wearing every hat with no senior cover where it matters most
- Pre-seed to pre-Series A companies that need structure before they can fund it
- Teams that need investor-grade finance, reporting or operations at speed
- Startups scaling headcount faster than their processes can hold
- Founders who want to protect the cap table while adding senior leadership
Not for
- An idea with no product or traction to build structure around yet
- A role a capable full-time hire is already ready to own
- Founders looking to outsource a function rather than lead it
- A single deliverable an agency or contractor could hand back
What you get from us
An executive search firm built for founders: matched senior operators, with governance around every engagement.
Matched at start-up pace
Brief to embedded typically takes two to three weeks, so the leadership arrives while the problem is still current.
Experience across the region
Where the brief calls for it, we match a CFO with experience of regional investors or a CMO who has launched across ASEAN, so you gain their perspective as well as their time.
Credibility with investors
Singapore's venture market expects disciplined reporting. A senior CFO preparing your model and board pack shows investors the company is run properly.
Peers behind your operator
Your CFO can test an infrastructure cost with a CTO in our collective; your CMO can pressure-test positioning with a COO. One engagement, many perspectives.
Build the team one role at a time
Start with the gap that matters most, then add a COO as the team grows or a CMO when acquisition needs to scale, without restructuring.
From first call to embedded operator
We move at startup speed.
Tell us your stage
Where are you in the journey? What are the gaps? What does the next 90 days need to deliver?
We match the right operator
From our vetted collective, we introduce the fractional executive matched to your stage, sector, and culture.
Embedded within weeks
Your fractional embeds with your team, begins the scoped work, and operates with real accountability.
Scale the stack
As you grow, add further specialists from the collective. We coordinate them so they work as a coherent team.
Which leader for your stage
The gap that slows a startup changes as it grows. Here is where most founders feel it first, and who owns it.
Which fractional executive does your start-up need?
It depends on your stage and where the biggest gap sits today.
Our operators have built and scaled at





