Why Singapore
A small home market with a regional mandate: Singapore companies grow by expanding, and they need leaders who have run that expansion before.
The gateway to ASEAN
Growth here usually means expansion into Indonesia, Malaysia, Thailand and Vietnam, which calls for leaders who have run cross-border operations.
High governance expectations
Singapore’s regulatory standards suit leaders who bring structure to a function, not only advice about it.
The scale-up gap
Founders reach the point of needing a Chief Financial Officer (CFO), Chief Operating Officer (COO) or Chief Technology Officer (CTO) well before a full-time hire at that level makes sense.
Fractional in Singapore
Built by operators
Fractional was founded in Dubai by Rhys Holding, who lived and built his business in Singapore for 18 years, and Sam Loyd, a startup founder and fractional Chief Technology Officer from the UK.

“Having built, operated and sold an SME myself, I understand how heavy the leadership gap can become. Across the region, many growing businesses reach a point where the founder is making executive-level decisions across every part of the business, often without executive-level support around them. Fractional was built to change that. We give businesses access to flexible C-suite talent that embeds directly into the business, while backing every engagement with the support, structure and governance needed to help it succeed. We are building a collective of senior leaders that stands behind the businesses we serve.”
“The fractional model is well established in mature markets and the results speak for themselves. More and more markets are reaching the point where the conditions that drove that adoption internationally are very much present, and the demand from SMEs for a smarter, more agile approach to senior leadership is growing. Fractional is the structured, collective response to that demand.”
Singapore links the collective’s Asia Pacific cities with its founding hub in the UAE.

