About Fractional | Singapore

Back where one of our founders built his business.

Singapore is where Southeast Asia’s ambitious SMEs set up to scale across the region. It is also where co-founder Rhys Holding spent 18 years, building, scaling and eventually selling his own business before moving to Dubai, so taking Fractional to Singapore in March 2026 brought that experience home.

The market

Why Singapore

A small home market with a regional mandate: Singapore companies grow by expanding, and they need leaders who have run that expansion before.

01

The gateway to ASEAN

Growth here usually means expansion into Indonesia, Malaysia, Thailand and Vietnam, which calls for leaders who have run cross-border operations.

02

High governance expectations

Singapore’s regulatory standards suit leaders who bring structure to a function, not only advice about it.

03

The scale-up gap

Founders reach the point of needing a Chief Financial Officer (CFO), Chief Operating Officer (COO) or Chief Technology Officer (CTO) well before a full-time hire at that level makes sense.

Fractional | Singapore

Fractional in Singapore

Fractional executive search from the global collective of 800+ vetted senior executives, matched to the stage, sector and moment of each business.
Embedded, not advisory: the executive owns the decisions in their function, and the governance around them is ours.
Rhys’s years as an SME owner in Singapore shape how we work here. He knows the founder’s side of the table.
The founders

Built by operators

Fractional was founded in Dubai by Rhys Holding, who lived and built his business in Singapore for 18 years, and Sam Loyd, a startup founder and fractional Chief Technology Officer from the UK.

Rhys Holding and Sam Loyd, co-founders of Fractional
“Having built, operated and sold an SME myself, I understand how heavy the leadership gap can become. Across the region, many growing businesses reach a point where the founder is making executive-level decisions across every part of the business, often without executive-level support around them. Fractional was built to change that. We give businesses access to flexible C-suite talent that embeds directly into the business, while backing every engagement with the support, structure and governance needed to help it succeed. We are building a collective of senior leaders that stands behind the businesses we serve.”
Rhys HoldingCo-founder
“The fractional model is well established in mature markets and the results speak for themselves. More and more markets are reaching the point where the conditions that drove that adoption internationally are very much present, and the demand from SMEs for a smarter, more agile approach to senior leadership is growing. Fractional is the structured, collective response to that demand.”
Sam LoydCo-founder
Fractional Global

Singapore links the collective’s Asia Pacific cities with its founding hub in the UAE.

Read the founders’ story on fractional-global.com
Work with us

Bring us the next stage.

Regional expansion, a raise or a function that has outgrown its founder: brief us and we will match the leader.

Book a discovery call